Keith Gerson President, FranConnect
Keith Gerson brings over thirty five years of executive level franchise expertise in building rapid-growth franchise brands that have included venerable brands such AlphaGraphics, PuroSystems, ChemDry, and Mrs. Fields Cookies. Recognized in franchising circles for his willingness to share his leadership experience, and best practices in driving execution, Keith has guided companies to record levels of franchise sales and profitability through his ability to align teams around critical strategic initiatives, engagement and execution – which is why he was brought into FranConnect as its President of Global Operations.
In this capacity, Keith now helps franchise organizations achieve their business objectives through technology and best practices developed and honed by FranConnect, the result of leading over 500 franchise clients and over 70,000 franchise locations to the next level of franchise success.