Jeff Sturgis, Chief Development Officer
Jeff has over 17 years of experience in the areas of franchise sales, franchise development and franchise strategy. In his current role as Chief Development Officer for McAlister’s Deli, Jeff is responsible for the strategic planning and execution of all store development, real estate and franchise sales activities. . Prior to joining McAlister’s, Jeff was the Founder and President of Franchise System Advisors, a consulting and strategic planning firm focused on the franchise industry. At Franchise System Advisors he worked with franchisors to help them evaluate, develop and implement successful franchise sales & development strategies. Clients of FSA included start-up, emerging and mature brands in segments such as Casual Dining, QSR, Fast Casual, Senior Care, Fitness, Home Services and Retail. Prior to founding FSA, Jeff spent 3 ½ years as the Vice President of Franchise Development for Fantastic Sams Hair Salons, an 1100 unit chain of full service hair salons. At Fantastic Sams, he led the franchise sales, real estate and store development functions. Prior to Fantastic Sams, Jeff spent 4 ½ years as the Regional Vice President of Franchise Sales for FOCUS Brands, a multiconcept food franchisor. In this role, Jeff was responsible for all US franchise sales activities for Carvel Ice Cream and Cinnabon.
Jeff is a frequent speaker at and contributor to franchise industry events and publications; is a past Board Member of the IFA Supplier Forum and formerly on the Board of the New England Franchise Association